Business & Finance: Last Titan

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Incredibly wrinkled, wasted to less than 100 lb., old Mr. Rockefeller was alert to the end. His hearing was unimpaired, his sight good, most of his teeth sound. He liked to chat on the latest in finance or politics, kept in touch with oil business almost daily. About the only thing he refused to discuss was Rockefeller Center. He thought his son's Manhattan pile was close to sheer folly.

His body was to be brought by private railroad car to Pocantico Hills for private funeral services. Then he would be buried in Cleveland where he got his start and where he buried his wife more than 20 years ago, his life having spanned three entire generations and the industrialization of a continent.

*By an arrangement effected years ago, the press stood no death watch on Rockefeller as it does on other aged and ailing celebrities. Instead, his Manhattan public relations counsel, T. J. Ross (successor to Ivy Lee), telephoned the news to major press agencies at 6:45 a.m.

*Even John L. McKinney, 94, one of the first oil pioneers of Titusville and a founder of American Radiator Co., died last week two days before Rockefeller.

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