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Showing the Flag. Fiat is looking well beyond Italy. Its marketplace is all of Europe, and Fiat-style cars will soon be seen even in Russia, where the company is helping to build a plant. Besides, Fiat has succeeded in becoming the biggest non-American automaker without seriously tackling the largest of all markets, the U.S., where it now only "shows the flag" with a token 15,000 sales a year. That may change. But for the moment, says Enrico Minola, Fiat sales manager: "We are straining our capacity. We don't need the American market."