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Such innovations have necessarily put the heat on the bank's perennial rival, the Chase, which has yet to match First National City's steps into traveler's checks and travel-and-entertainment credit cards, has far fewer suburban and overseas branches. Part of Wriston's franchise will be to keep the ideas coming—within limits. He still remembers Moore's whimsical advice: "Be so brave as to scare the Chase, but never be so brave as to scare me."