Airlines: Competing with the Freeways

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Local Loyalty. Now Pacific Southwest, which operates entirely inside California, has asked approval to fly the Orange County-San Francisco run, but so far the state has withheld permission. For its part, Air Cal woos local loyalty through such amenities as free airport parking, quality booze (Chivas Regal, Beefeater, Jack Daniel's) for the standard $1 tab, and eye-catching stewardesses' uniforms (orange and ochre with Spanish-style capes and hats). More than half of its stewardesses are Orange County housewives who quit other airlines to marry. They are, of course, happy to fly again with the line that gets them home every evening.

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