People: Jan. 13, 1967

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In his autobiography, Football and the Single Man, the Green Bay Packers' sometime Golden Boy, Halfback Paul Hornung, 31, sounded as brave, clean and reverent as a Boy Scout. Said he: "I would still rather score a touchdown than make love to the prettiest girl in the United States." Hampered this season by a pinched nerve in his neck, Paul scored only five touchdowns. But at least he's got one of the prettier girls in the U.S. And in a few weeks, Paul, the swinger emeritus of the National Football League, will marry Dallas Model Pat Roeder, 29, and settle down.

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Deliberately building a slum for hillbillies might seem an odd way to fight poverty. Except in this case the squalid hollow will be called "Dogpatch," and the developers stand to make a pile. Cartoonist Al Capp, 57, agreed to let a group of Little Rock entrepreneurs use his Yokum hokum in the construction of a sort of yokel Disneyland on 800 acres in the Arkansas Ozarks around Marble Falls. "It will have log cabins and Sadie Hawkins Day races," Capp explained, "and things like family trout fishing, which is a hell of a lot of fun if you aren't a trout." The developers will also set up a gristmill to make Mammy Yokum cornmeal and hire a justice of the peace to perform as "Marryin' Sam."

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How nice of the Queen to include Scottish Novelist (The Mandelbaum Gate) Muriel Spark, 45, on the New Year Honors List, naming her to the Order of the British Empire. Nice, but not nearly nice enough, complained the ladies of British letters, who regarded the O.B.E., one step from the bottom of the honors, as a damn with faint praise. Sniped Rebecca West, herself a more lofty Dame Commander of the Order: "I cannot help but think that the persons responsible for recommending the award to Muriel Spark of an O.B.E. must have been actuated by a desire to make me feel embarrassed; and indeed I do." All of which was a bit embarrassing to Muriel. "The O.B.E. is all right for a start, don't you think?" she said. "After all, I've never thought of myself as anything."

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