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Proven Products. With vodka so well established, Heublein expects to get its next big lift from an increased flow of pre-made cocktails. Besides its regular Manhattan and martini line, it has added such mixes as stingers, sidecars and daiquiris, has more than doubled sales since 1960, and now commands 70% of the business. It is also testing a new, lower-priced Club brand of premade cocktails (with a lower proof) before introducing them nationally by the end of 1965. Heublein generally prefers to acquire a proven line of products rather than develop entirely new ones. "I'm different from other people in this business," says Martin. "They are whisky people&-I'm a merchandising man." By being so successfully different, Martin and Heublein have left a large part of the industry breathless.