Essay: THE BUSINESS WITH 103 MILLION UNSATISFIED CUSTOMERS

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The trouble is that many of these ideas are still just that —ideas. With bright exceptions, too many auto insurers refuse to believe that sweeping reform is needed, that exasperated motorists across the land are awakening to the suggestion that far better coverage is possible.

Two courses are open. One is Government auto insurance, which the industry dreads as a door-opener to further Government intervention in the insurance business. The other is fast industry action proving that private enterprise can best serve the motoring public. In every state legislature, the industry can and should unite to pit its great lobbying power against the negligence lawyers and in favor of a nonfault system—the Keeton-O'Connell plan, perhaps, or an even better one, if insurance experts can devise it.

* Arkansas, Maine, Mississippi, Nebraska, South Dakota, Wisconsin.

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