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Looking North. Wherever they have turned, the Brandon brothers have made supermarketing look easy. Says Ralph Brandon: "We based our first decision to enter the business on the premise that people are alike all over the world. We weren't wrong then, and we still haven't been proved wrong." The Brandon brothers have been helped, of course, by their flair for promotional showmanship and their insistence that their stores mark prices low enough to ensure fast turnover (the new Rome store's expected gross this year: $5,000,000). After only a year, Minimax is well on its way to becoming one of the largest retail food chains in Europe. The Brandon brothers plan eventually to spread north to the even more lucrative markets of France and West Germany.