TELEVISION: The Future: FeeVee

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Sneaking In. Speaking for the "coin collectors," Telemeter's West Coast spokesman, Paul MacNamara, is only too happy to agree. "If the networks want to survive," says he, "they're going t«t have to find a way to introduce material of high quality. Maybe we'll do the public a service by forcing them to do this. They will never do it voluntarily." But though he is convinced that pay TV is coming soon, MacNamara does not expect to see it on a national scale in the near future. It will sneak in, he feels, from the suburbs. "Nobody just comes in and says, 'I'm going to wire up New York or Los Angeles.' There isn't that much money in the world. You get at the big cities through satellites. If you want L.A., you wire up Santa Monica, Pasadena, Long Beach, Anaheim. Then you move in gradually from there." Actually, the coin collectors and the commercial pluggers may well coexist. Says Producer Dalrymple: "I think pay TV is wonderful, but I don't think it will take the place of TV as we know it. It will be an addition to what we have."

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