(2 of 2)
To recruit readers, Le Temps offers a shrewd combination of its opposition's specialties: a double page of foreign news (rivaling France-Soir), lots of features from birth control to Stalin's crimes (to compete with Paris-Presse), three pages of financial news (to offset Le Monde). Right from the start, the new paper's circulation topped that of Le Figaro (circ. 475,000), the morning bible of France's upper middle class. Whatever its own future, Le Temps' spectacular start put the whole Paris press on its mettle.