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Self-Censorship. Publishers of "good" comics are as much opposed to horror books as anyone. Last week in Manhattan, the Comics Magazine Association of America, a newly formed group representing 90% of the comic-book industry, moved against "the aggressive minority trying to make a fast buck with horror comics." The organization named New York Magistrate Charles F. Murphy, 44, a specialist in juvenile delinquency, to a new post as official "censor" for the industry. On a $100,000-a-year budget, Murphy plans to devise a "code of ethics and standards" for the industry, expects to get the cooperation of printers, distributors and publishers. Thus the comic-book publishers hope to police themselves and avoid being put out of business.