(3 of 3)
Celeste Holm, as the vixen whom the hucksters use to trip up Colman, is much better than her material, but Actor Price, wallowing in an outrageously flamboyant role, outhams Orson Welles. For a while, radio's Quizmaster Art (People Are Funny) Linkletter, a toothy paragon of commercial insincerity, seems an inspired choice for an obnoxious giveaway M.C. But then the script switches about and tries to palm him off as a sympathetic character. Having blunted its point throughout, the picture finally tosses it away altogether by having Colman sell out to Price in a deal that gives him a quiz program of his own.
* Last week in Southern Pines, N.C., the Air Force screened The Big Lift as part of a briefing for its 600-plane Exercise Swarmer, "a tactical application of the Berlin airlift under mock-combat conditions."