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Paris to Little Rock. Editor Nycop has taken care to build a foundation of solid newspapering techniques. He sent an aide to study the first-rate color reproduction of the Milwaukee Journal, set up a distribution system that uses eleven airplanes and a fleet of hurtling station wagons, called vägarnas skräck (i.e., "terror of the roads") by the Swedes. Nycop uses a staff of six foreign correspondents to get spot coverage from a Paris murder to a Little Rock schoolroom; when Molotov was banished to Outer Mongolia, an Expressen reporter tagged along. Relying on circulation for some 70% of its revenue (v. 29% for the average U.S. paper), Expressen can be refreshingly contemptuous of advertisers, e.g., even the compositors have the right to throw out ads that interfere with editorial play.
In neutralist Sweden, Nycop's formula is simple but bold: "Annoy the readers. Stroke them the wrong way. Never be servile to King or government." Expressen never is.