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Few hardheaded Italians think that Italy's Red press will fade out entirely.
Party-owned businesses trading behind the Iron Curtain have heavy profits to pour into Communist papers to keep them going. With gifts from Russia and its satellites Italy's Red press is even building an ultramodern, five-story headquarters in Rome, will soon install six huge presses handed over by Czechoslovakia. But the Reds were getting precious little help from the people they must count on most: Italian readers. Said one disgruntled Red newsman last week: "I used to contribute all my spare cash to peace drives, campaign rallies and party activities of all kinds. Now I'm saving up for a new Vespa motor scooter."