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Wholly disregarding this fact, your Music editor, in the same issue, prints the following: "Experts . . . thought the wire recorder might in time replace dictaphones."
Your writer, by this slip, has unwittingly attacked the trade-mark value which we seek to build up and protect by advertising in your magazine. Of course, he meant the generic term "dictating machines," not the trade-mark "Dictaphone."
MERRILL B. SANDS President Dictaphone Corp. New York City
¶ Ediphone and Soundscriber also make "dictating machines." But like kodak, frigidaire, celluloid, and other registered trade names which have been hammered into the vocabulary by their own advertisers, "dictaphone" is on its way to becoming a new common noun in the American language.—ED.