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But except for fertilizer (which it makes at Muscle Shoals), TVA does not expect to exploit these resources. Once a gobbler of private utilities, David Lilienthal is now engaged in creating attractions for private capital to come to his Valley. At the same time ("We have obligations to the country as a whole.") he has to avoid acting like a local Chamber of Commerce. The metamorphosis in his character and reputation is locally known as "the dehorning of Dave." Says he nowadays: "I hold no truck with master planning. You can't carry people around. In the first place they don't want it and in the second place if you start it you can't stop."