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Most irresistible of Datsun sales arguments in Japan is the extreme difficulty of getting a driver's license. Residents of Japan, even though they may hold licenses in other countries and may be expert drivers, find themselves floored time and again by Japanese license examiners. With effusive courtesy the examiner asks the license candidate to explain the difference between poppet valves and sleeve valves, stating the merits and defects of each. Or to a would-be lady driver is put such a question as: "Exactly how does a differential work?" Six or seven tries—and as many failures—to get a Japanese driving license carry no stigma of dumbness among Tokyo socialites. The thing to do is either to bribe the examiner (dangerous) or buy a Datsun—for the driver of a Datsun needs, under Japanese law, no license.
*Delivered price of a Ford sedan in Tokyo: $1,100.