Iowa's dapper, young (47), first-term Governor makes a political asset of his fascinating name: Bourke Blakemore Hickenlooper. Against the better judgment of his advisers, Governor Hickenlooper campaigned in 1938 by telling a joke on himself. A drugstore clerk refused to charge 10¢ worth of asafetida to the Hickenlooper account. "Take it for nothing," said the clerk, "I wouldn't write both asafetida and Hickenlooper for a dime."
Now, after 13 months as an efficient State executive who is only somewhat vague about foreign affairs, the G.O.P. Governor last week made an announcement. In the June primaries he will go for the seat of resigning Democrat Guy Gillette, and ask lowans how they would like to hear for six years the thunderous name of U.S. Senator Bourke Blakemore Hickenlooper.