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Mr. Hearst's Tom White reached the U. S. soon after the Chicago World's Fair of 1893, where his mother achieved a fine success with an exhibit of Irish lace. He grew up in Chicago. After serving Morgan Partner Edward Stettinius as private secretary, he went into the paper business. Hearst hired him as an expert on book paper, soon made him boss of magazines, then of newspapers, finally general manager. He is an ideal executive for Hearst, good-humored yet exacting, with a tough constitution requiring practically no sleep. He rules the Hearst publications in all matters except editorial content, which Mr. Hearst still supervises personally with a breadth and minuteness of attention that continue amazing. Long inured to sudden Hearst shakeups and economy drives, newspapermen were startled most last week by the thought: "If Hearst would kill the American, where would he stop?" Nervous Hearstlings watched for the flash of Tom White's ax in other cities where Hearst dailies have steadily been losing Hearst money: Atlanta, Milwaukee, Rochester, Seattle.
*King-pin is the San Francisco Examiner, his first paper. The New York American was his second. His best money-maker is Good Housekeeping, with an operating profit last year of $3.800,000.