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Sirs: . . . The Feb. 15 issue of TIME carries an article with regard to my endorsement of Lucky Strike cigarets that sets a new high in newsgarbling. Whether TIME erred or was misinformed is of no consequence. The facts are these: I smoke Luckies, and have smoked them for years. I have seen them made at the Lucky Strike factory at Durham, N. C. Occasionally I do smoke other cigarets, but the big majority of my smokes are Lucky Strikes and I prefer them—a fact which is well known to my friends.
When the Lucky Strike people, knowing the above facts, asked me for a statement, and offered me compensation for permission to use that statement in their advertising, I was glad to give it to them. I see no indignity in being connected with truthful advertising.
I will thank you to publish this letter in the interest of "truth-in-advertising" and "truth-in- editorial-writing."
ROBERT R. REYNOLDS, U. S. S.
Washington, D. C.
When TIME'S correspondent interviewed Senator Reynolds for the express purpose of confirming the story that he smokes Camels, the Senator's first act was to produce a handful of Camels (which he carried loose in his pocket), give one to the correspondent, light one himself. TIME is glad to record Senator Reynolds' assurance that he majors in Luckies.—ED.
Decency Insulted
Sirs:
Please stop mailing the TIME to me at once. Your rotten fascist propaganda is an insult to all human decency. Your classification of Al Smith as a Communist is an insult to human intelligence.
I repeat: stop your filthy sheet at once.
Yours for Democracy and human decency.
HARRY COLLINS
Everett, Wash.
Let Harry Collins mend his talk. TIME did not call conservative Alfred Emanuel Smith a Communist. On the contrary, for illustrative purposes TIME drew the parallel between Mr. Smith, prime representative of the Old Deal in the U. S. Democracy, and Leon Trotsky, prime representative of the Old Deal in Bolshevism, the one superseded by Franklin Roosevelt, the other by Josef Stalin.—ED.