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When the final membership drive ends, the Ashwell theory is that the coordinated buying power of I.I.U.R.A.'s 200,000,000 members will make it possible for every-one in the world to work four hours a day, four days a week, eight months a year, and earn minimum pay of $3,000 a year, advancing to $30,000 by rapid salary raises. War and illiteracy will be extinct. Every family will have a $25,000 house. Pensions of $3,000 a year for oldsters will start at once. But none of I.I.U.R.A.'s benefits will be in cash. It will abolish money, substitute a new Utopian medium of exchange.
First major news about I.I.U.R.A. was published by the San Francisco Chronicle whose feature writer Harry Lerner joined the organization. Said Mr. Ashwell last week: "What can you expect from the paid minion of a newspaper—all newspapers are controlled by the Hidden Rulers. . . ."