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Once the campaign is under way the fund-raiser keeps discreetly in the background. Literature is mailed under the college letterhead from a separate office engaged for the campaign, so that many contributors never realize that an outsider is involved. A corps of personal interviewers is organized from among alumni and friends of the institution and armed by the fund-raiser with names and arguments. Colleges are not so shy as they used to be about hiring outside fund-raising help, but the prejudice against it persists. Princeton has engaged John Price Jones and Tamblyn & Brown to make preliminary studies, but has always managed its own actual campaigns. Mount Holyoke's Mary Emma Woolley, reluctant to deal with a professional fundraiser, collected some $100,000 in three abortive spurts before she finally engaged Tamblyn & Brown, who raised her $2,250,000.
Odd situations crop up in the fundraising business. Once Tamblyn & Brown were getting nowhere with a drive for Williams when they happened to print part of the college song. The Mountains, in a solicitation letter. That drew a nice flutter of checks. Horace Dutton Taft wanted to raise $2,000,000 for Taft School but it was pointed out to him that the school was his private property. Headmaster Taft generously deeded the school to his trustees and Tamblyn went ahead with the drive.