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A few U. S. manufacturers (aside from whiskey makers, who will suffer a severe tariff cut, but some of whom own interests in Canadian distilleries) may not like the treaty since it will admit U. S. goods to compete with their branch factories in Canada, but many more will have a better market for their goods, especially machinery and electrical devices, and many, too, will obtain cheaper raw materials. Labor in their industries will probably find more employment. The New Deal on its political ledger can balance off the peeve of lumbermen, cattlemen, dairymen and others, as well as Republican outcrys against tariff reduction, by the probability that the treaty will help re-employment in more industries than it hurts. The treaty is also one answer to Republican protests that all the New Deal has done is raise prices to the consumer.
For the consumer in both the U. S. and Canada will be the chief beneficiary. In fact some of the "concessions" made by both sides were not concessions at all but voluntary reductions. Mr. King put forward tariff reductions on automobiles and radios because they would be popular with his constituents. And Mr. Hull can expect U. S. drinkers, as they down a drink of aged whiskey from a bottle that costs about 85¢ less, to toast: "Here's to tariff reciprocity!"
*Immediate result: subscription price of TIME in Canada is reduced as of Nov. 22 from $8 to $5 a year (same as in the U. S., 50¢ lower than the pre-tariff Canadian rate). The treaty was published too late to change the Canadian rates shown on TIME'S Christmas gift subscription blanks but these rates will be the same as for the U. S., $5 for the first, $3.50 for each additional subscription. Furthermore, Canadian subscriptions entered at the old rate will be proportionately extended to compensate for the price reduction, and when the treaty goes into effect the newsstand price of TIME in Canada will revert to 15¢. Reason: Death of a tariff.