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2) The King's Jubilee, exploited this year by Conservatives in somewhat frantic efforts to make themselves appear the only true champions of the popular Crown.
3) The good showing of Chancellor of the Exchequer Neville Chamberlain, steadily waxing in National popularity, and credited with reducing income and other taxes, balancing the budget, and creating a feeling of "sound finance" while the pound jitters on international exchange and debts are in default.
4) The success of the National [Conservative] Government in throwing nearly every sop to the proletariat—such as the dole, cheap housing, etc.—which a Labor Government could throw, leaving Labor little to promise except a vague "we would give you more."
*Full Cabinet list:
Prime Minister and First Lord of the Treasury—Stanley Baldwin.
Lord President of the Council—J. Ramsay MacDonald.
Chancellor of the Exchequer—Neville Chamberlain.
Home Affairs—Sir John Simon.
Lord High Chancellor—Viscount Hailsham.
War—Viscount Halifax.
Foreign Affairs—Sir Samuel Hoare.
India—Marquess of Zetland.
Dominions—J. H. Thomas.
Colonies—Malcolm MacDonald.
Air—Sir Philip Cunliffe-Lister.
Scotland—Sir Godfrey Collins.
Health—Sir Kingsley Wood.
Trade—Walter Runciman.
First Lord of the Admiralty—Sir Bolton Eyres-Monsell.
Education—Oliver Stanley.
Agriculture & Fisheries—Walter E. Elliot.
Labor—Ernest Brown.
First Commissioner of Works—William Ormsby-Gore.
Lord Privy Seal—Marquess of Londonderry.
Minister Without Portfolio for League of Nations Affairs—Anthony Eden.
Minister Without Portfolio—Lord Eustace Percy.
*Where the Duke and Duchess of Kent honeymooned.