The Press: After Ochs

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Aside from the fact that the routine succession of publisher's title called for no fuss & fury in the Times offices. Arthur Hays Sulzberger would be the last man to kick up a fuss. He did not even move into his father-in-law's vacant chair at council table, but retained his customary seat beside Editor Rollo Ogden. There, every noon, publisher, editors and managers meet for the day's mulling of policy. Afterward the biggest wigs adjourn to the dining room upstairs, usually with a guest who may be a Cabinet officer, Brain Truster, diplomat. In the centre of the dining room ceiling is the design of a rose which Publisher Ochs liked to point out to assure his guest that whatever he said at table was strictly sub rosa.

At his desk, which he rarely quits before 7 p. m., Publisher Sulzberger is quietly brisk, occasionally pausing in his talk to reach for the automatic telephone, flip by memory one of the hundred-odd numbers in the Times private exchange. He reads all editorials in galley proof, sprays his staff with marked clippings, suggestions for stories and editorials.

If Arthur Sulzberger lacks the genius of Adolph Ochs, it is also true that he is less idolatrous of tradition, more receptive to suggestion and advice. It was he who saw the value of installing in the Times building the Pynson Printers, a small shop conducted by Elmer Adler (no kin), devoted to the finest craftsmanship. Since Mr. Sulzberger has been active head man, the Times has established a week-end news review, a daily book review of astonishingly free viewpoint. But no observer expects the Times to be changed fundamentally from the institution created by Adolph Ochs. Even if he could do it, Arthur Hays Sulzberger would not.

*Named Iphigenie for her mother, Iphigenia Wise Ochs, who has always been called Effie. Widow Effie is the daughter of the late Rabbi Isaac Mayer Wise, founder of Reform Judaism in the U. S. He once wrote a novel based on Greek mythology in which Iphigenia (''Great Princess") is a noble character.

†Another Seixas descendant: Supreme Court Justice Benjamin Nathan Cardozo.

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