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Equally indispensable to bookmakers and their customers are racing sheets like Daily Racing Form, Morning Telegraph, Cincinnati Racing Record, which have made Publisher Moe Annenberg a millionaire, and which in New York City alone receive 200,000 telephone calls daily from bettors asking racing information. Most valuable ingredient in such publications is a feature, completely unintelligible to uninitiate readers, called a "past performance chart" which for every important race run in the U. S. reveals the complete competitive history of each entrant (see P. 56).