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He bought a farm on a lake not far from Battle Creek to make a summer home for underprivileged children. For the same sort of children he is helping Battle Creek build a $500,000 Ann J. Kellogg school (Ann Jeanette Kellogg was his mother). Early in October before President Hoover roused the country for unemployment help, he put his Battle Creek factory on a five-day-a-week basis to employ 300 more men. The factory has been running 24 hours a day, in three eight-hour shifts, for 2,500 employes. Last fortnight he altered his factory schedule again. To hire still more men, he now runs four six-hour shifts daily. He also increased wages to give every employee at least $4 a workday.
A quirk in the culture of the Kellogg family is this: Both brothers have created long-enduring benefactions; yet when they were young children their parents did not want them to go to school. The parents believed schooling was unnecessary because they were morally sure the world then (about 65 years ago) was going to end.