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Reorganization. The International Advertising Association reorganized itself "to fit existing conditions." Its constitution was amended so that there will by three governing bodies: Advertising Federation of America, the Advertising Association, Inc. (British), the Union Continentale de la Publicite (European). Affairs of the association henceforth will be council-administered. Equal financial responsibilities will be assumed by each of the governing bodies. A main divisional board was appointed, Charles Kingsley Woodbridge, onetime I. A. A. president, made its chairman.
Pot to Kettle. In the U. S. $80,000,000 is annually spent on billboard advertising. Last week U. S. delegate Herbert Sherman Houston, onetime president of the Associated Advertising Clubs of the World, flayed European billboard advertising. U. S. tourists, he said, will soon stop traveling through Europe if the beautiful scenery of the Alps, the Rhine, continues to be "spoiled" by billboards. "Is it not therefore a timely question," he questioned, "whether Europe, with her billboards, should lessen the productive value of this great [tourist] asset?"
Churches. In Germany churches do not advertise. One meeting last week was devoted to church advertising. Germans attending chattered instead about general welfare work among orphans, invalids, cripples, tuberculosis victims. U. S. delegates explained what advertising can do for religion.* Dr. Ellwood Rowsey, pastor of Toledo's First Presbyterian Church, speaking on "Ethical Values in Church Advertising," called advertising the "13th apostle." He said the day had passed when "holy memories and empty pews" could be permitted. In closing, he pointed with pride to the fact that his church was erecting a 15-story skyscraper. Women delegates to the convention were plentiful and loquacious. Miss Josephine Dart, Philadelphia advertising agency executive, was elected president of the Federation of Women's Advertising Clubs of the World, while retiring President Hazel Ludwig of St. Louis was presented with a platinum wrist watch.