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The Big Three will also face more competition from the "independents." Charles W. Nash, who once was the big impresario of General Motors and now operates on his own smaller but very well financed stage, is offering a new low priced car, named LaFayette after his expensive car of a few years ago. By the closing months of 1933 they were already beginning to forge ahead, indicating that in 1934 they may have the comeback which the low priced cars staged last year. It will be surprising, however much progress the Big Three make, if the other companies do not do more than 10% of the automobile business in 1934.
*Even curtain calls are not unknown in the motor business. Last week Ford's private show in Manhattan (TIME, Dec. 18) took a curtain call and a week's encore. Ford press agents duplicated in all but formal phrase the theatrical claim: "SMASH HIT! 100 BEAUTIFUL MODELS, 100!"