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Publishers of Esquire and Apparel Arts are William Hobart Weintraub and David A. Smart, who have been men's fashion arbiters for a dozen years, maintain correspondents all over Europe and the U. S. Editor of both magazines is young Arnold Gingrich, eight years out of the University of Michigan, who like his employers, keeps erratic hours but considers himself more the artist, less the businessman than they. In informal notes surrounding the brilliant table of contents in the first issue of Esquire, Editor Gingrich explained some of its purposes beyond offering an attractive medium to advertisers of men's accessories: "Esquire aims to become the common denominator of masculine interests—to be all things to all men. ... It aims to be among other things, a fashion guide for men. But it never intends to become, by any possible stretch of the imagination, a primer for fops."