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NRA last week gave preliminary approval to a code adopted by magazine & periodical publishers. The code was drafted by a Periodical Publishers Institute formed in Manhattan to represent 6,800 publications of assorted sizes and hues— most of which are losing money. Prime problem: to gear a standard procedure to all publications, from the Satevepost to the Little Flower Monastery Messenger. Prime provisions (subject to amendment by NRA): 1) The Institute, headed by Stanley R. Latshaw of Butterick Co., "shall establish definite regulations . . . to prevent publication of misleading and/ or untruthful advertising." 2) "Circulation records . . . shall be open for inspection by advertisers . . . and all reasonable auditable information which they request shall be furnished." 3) "Publishers shall make no deviation from their published rate schedules ... in the form of money or otherwise, or secretly extend to certain advertisers special privileges not extended to all."
Gangsters' Pressagents
In Chicago last week a convention of police chiefs heard an editor tell them what they love to hear: that the yellow press is at the root of all their troubles.
The editor was Malcolm Wallace