(3 of 3)
Ivy Lee has potent competitors—Thomas Roerty Shipp in Washington; Carl Byoir, and, most artful of all, Edward L. Bernays. It was bustling "Eddie" Bernays who got the Edison Mazda lamp put on a special postage stamp for the 50th anniversary of the electric light. Also he conceived the soap-sculpture fad for Procter & Gamble; and promoted "big breakfast" propaganda to boost bacon for Beech-Nut Packing Co. But no competitor can approach Ivy Lee in wealth and social stature. His friends are Rockefellers, Mackays, Guggenheims, John William Davis, the late Senator Dwight Morrow. His daughter Alice was presented at Court. He lives magnificently in swank East 66th Street.
He reads voraciously, talks learnedly on any and all subjects, draws much of his information from clippings, books and magazines which his employes are expected to mark for him every day. His usual clients regard him as all-wise, even when he persuades them to take courses against their will. For instance, he advised George Washington Hill to make a full report to American Tobacco stock-holders on the company's bonus system.