Three Little Pigs (Walt Disney) is the latest Silly Symphony in color. It shows two disgraceful pink porkers lazily building themselves shacks out of straw. A wolf blows their houses down. The lazy pigs have a more industrious brother who has just completed a brick mansion, in which he allows them to take refuge. When the wolf attempts to huff & puff this house down, he fails ignominiously. He then tries to climb down the chimney. The lazy pigs are alarmed. The industrious pig builds a roaring fire, singes the wolf's tail.
Two young men who like horses better than hogs were especially pleased by Three Little Pigs. The process that made the porkers pink was Technicolor and the two pleased young men were the cousins John Hay ("Jock") Whitney and Cornelius Vanderbilt ("Sonny") Whitney, who last week announced that they had bought a substantial share of Technicolor Motion Picture Corp. They also announced they were forming a production company. Pioneer Pictures, with Cousin Jock for president, to make feature-length colored films.
Color, a moot subject in Hollywood for the last 20 years, still engages the attention of cinema engineers though most major producers are skeptical about using it except on rare occasions. From du Pont and M. I. T. engineers is soon expected an announcement that may revolutionize color pictures. Whether or not Technicolor's "three-component"' method is sufficiently perfect to make as good pictures of real people as it does of cartoons, whether it will be sufficiently appealing to make up for its expense, are two of the questions which Hollywood will be glad to have answered by the Whitney investment. First Pioneer Picture will be made at RKO's Hollywood studios by Merian C. Cooper, distributed through RKO.