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Whether expenditures you make are justified will of course depend entirely upon the returns you may receive. I however feel that you will be amply compensated by the increase in your circulation and by numerous friends you will make. Here is a concrete example. For years the_Literary Digest has boasted of the fact that it is used as a reference book among school children. My one and only interest in your broadcast is that it appeals to my children, who are of school age and I feel that among this element you will be building up a following which in years to come will be priceless.
I might also add that I consider Mr. Paley most generous in putting your program on the air two months before you begin paying for the time. In fact it is by far more generous than the press treats the broadcasters.
WILLIAM L. SCHWARTZ New York City
Sirs:
. . . Especial enthusiasm is aroused by your decision to be independent. The fearless presentation of news by the late, lamented "March of Time" is the very feature which made it valuable—otherwise, it would merely have been entertaining. . . .
EDMUND OTTO Jersey City, N. J.
Sirs:
. . . With the 22,231 others, which I believe survey indicated represent about 1% of the listeners to the program, I wish to express my sincere thanks for the public spirit that I know enters so largely into this program resumption. Let me express the hope that, in addition to its instructive virtue for the American public, the resumption of the program may prove of direct economic value to your own organization. . . .
H. WALTER SCOTT Philadelphia, Pa.
Heavenly Cover
Sirs:
What made me do it? Three times today I checked myself as I was about to put some objects on top of Japan's Son of Heaven (TIME June 6).
Was it the power of the press, or a feeling that the Japanese might not like it?
R. E. ZACHERT Brinson, Ga.
Sirs:
Of course, I shall do as the respectful Japanese hope and trust—place TIME (June 6) with the front cover upward. But what shall I do next week? May I not put my most recent TIME on top of the previous issue, even if its front cover reproduces a color picture of the "Son of Heaven"? Wouldn't it be similar to putting the Bible on the U. S. flag?
M. ELIZABETH TOBIN Portland, Ore.
Three Biggest Jobs
Sirs:
In your issue of June 6 the contents of the article captioned "His Honor's Honor" brought this question to my mind: Who holds the second biggest job in the U. S.?
Obviously the presidency of our country is rated first but who may be classed as second? My guess is the Chief Justice of the Supreme Court but maybe I'm wrong.
JANE MEISEL Cleveland Heights, Ohio
"Second biggest job" (elective job, TIME meant) is the governorship of the first State, New York. "Third biggest," the mayoralty of the first city.—ED.
Defender Kemal
Sirs:
After waiting for long I have at last found a weak spot. You were not at all clear in regard to the Turkish gentleman by the name of Kemal. On p. 19, June 13, under Turkey, you speak of Dictator Mustafa Kemal Pasha and in the next paragraph you speak of Divisional Commander Kemal without explaining that you were talking about two men, each with the name Kemal.