The Press: City Editor

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"There is no escape from it within the limits of the present journalistic vocabulary. If the reporter says 'fell,' he may have missed a big society suicide story. If he says 'jumped' he may have the Roe family rising in indignation. One of Lewis Carroll's portmanteau words is clearly demanded. Why not 'flump'?"

Ole Swimmin' Hole

On page 104 of Satevepost appeared an advertisement in behalf of the Cycle Trades of America. "Ride A Bike" the headline urged. To illustrate the joys of boyhood bicycling, a retouched photograph of a shady pond was shown. Disporting themselves in the ole swimmin' hole were three naked little boys. In the right foreground, against a tree, leaned a boy's bicycle. In the left foreground, on the grass, lay a small girl's bicycle.

New in Rio

The English and U. S. colonists in Rio de Janeiro were offered some new reading last week. Fresh on the newsstands was the Brazil Daily Mail, only English language daily in the country, six columns wide, slightly larger than tabloid size. Founder and editor-in-chief is Francis J. Tiertsort, onetime Manhattan journalist who vaguely mentioned when he left New York that he had the backing of "two Belgian jewellers." Brazil Daily Mail's publisher and president is Antenor Novaes, owner of the Brazilian daily A Patria. Publishers doubted if a daily paper in English would do great things in Rio.

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