The Press: Journalism Is Life.

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Two years ago "Junior's" ability caught the eye of John Daniel Hertz, taxicab tycoon, who persuaded him to take the presidency of Yellow Cab Co. of Chicago upon Mr. Hertz's retirement. For a time, while a bitter and somewhat bloody war was being waged between Yellow and Checker Cab drivers, Ames was driven about by a huge chauffeur, armed to the teeth. But in a very few months after Yellow was taken over by Parmelee Transportation Co., "Junior" resigned. He became Chicago chief of a financial wire service, but the Journal of Commerce needed him, and he returned to it.

Ultraconservative, even reactionary in editorial tone, the Journal of Commerce is to the Midwest what the Wall Street Journal is to Manhattan. Its columns are leavened by condensed general news des patches, sports and dramatic reviews, but it does not attempt to compete with comprehensive dailies. Advertisers like it as an economical medium for reaching a definite class of high purchasing power (circ. 24,118).

*Purchasable at all good drug stores; Bonibooks, 50ยข.

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