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Some Tycoons have lesser standing, wealth, power, ability, notoriety than other Tycoons. The single term Tycoon does not signify the greatness, extent, elevation. Little Slam and Grand Slam would do so. For instance, Aimee McPherson is Grand Slam of Angelus Temple, Ma Kennedy its Little Slam. Harvey Firestone is Grand Slam of Firestone Rubber, Edsel Ford is Little Slam of Ford Motors. To be a Grand Slam would please all, to be a little Slam would displease few.
LEWIS WILSON
Hutchinson, Kan.
Suggestion rejected. Reason: card-play-ing, hence gambling connotation.—ED.
Sirs:
Since your favorite title "tycoon" was formerly assumed by the commander-in-chief of the Japanese army why not change nationality as it were and call prominents of today "moguls"?
E. J. BARKLEY
Youngstown, Ohio
Theatrical, racetracky.—ED.
Sirs:
Fo' de Land's Sake! Where did you dig up that D&$151;fool word Tycoon? Was it conceived in a blithering moment of tipsy purility as an "Inn"-spiration? Its assertive repetition marks a cumulative imbecility.
You never spoke what did become you less Than this: which to reiterate is sin. —SHAK.
I would to Heaven an Honest-to-God Eastern typhoon would strike 205 E. 42nd St., New York, swirl and frisk out all tycoon type together with the "type" that champions tycoon. T. E. BUTLER
Waukegan, Ill.
Sirs:
If you are tired of "tycoon" why not "multo-crat"?
WM. H. O'BRIEN
Bakersfield, Calif.
Suggestion involves bad philology—mix-ing of Latin multo and Greek crat. Rejected. TIME is not tired of Tycoon, is willing to adopt a better word, if, which TIME doubts, it can be found.—ED.
Sirs:
You have made editorial mention of your use of the term Tycoon. To me its connotation is weak. It will not disassociate from typhoon. I invariably think of hot, stormy winds.
Why not make a word by abbreviation on the pattern of phone from telephone?
Entrepreneur would be a good term were it not so long and mouthfillhg. Let me suggest therefore that you call a prime mover in industry a preneur. That has a nice look, a convenient pronunciation, and tells the whole story. Use it a little while with an apostrophe, then drop the apostrophe and the word is made. Preneur, a prime mover, a creative magnate, a constructive adventurer in industry.
HOWARD F. BARKER
Buffalo, X. Y.
P.S. Its resemblance to Premier will be beneficial.
One objection: few U. S. citizens can confidently pronounce eur as in chauffeur. However, this suggestion has possibilities. —ED.
Sirs:
In re the name Tycoon. The name Domineer came to mind and referring to my old Latin-English Lexicon I find.
Dominor — to be lord & master, to have dominion.
Dominus — (Master of House) proprietor, owner.
I would respectfully nominate the word Dominor. GEOFFREY WILLIAMS
Cleveland, Ohio
Possible. But closely connected to Domine or Dominie, oldtime term for cleric.—ED.
Susy's Gravestone
Sirs: