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For every newspaper purchase he has made since 1908 when he acquired the Newark Star-Eagle, Chain-Publisher Paul Block has doubtless had a different reason. Last week he bought another paper, the Toledo Times.— His reason this time was economy.
Publisher Block already owned the Toledo Evening Blade (circ. 134,018). The Blade plant is large enough to produce also a morning and Sunday paper. Such a paper is the Times (circ. morning, 35,471; Sunday, 59,274). Only remaining competition is the evening News-Bee (89,518).
Newsmen applauded the announcement that Publisher Block would retain the Times personnel intact.
Prize
Even as fine fishing rods, sporting rifles and other accessories for man's enjoyment of the Great Open Spaces are sold in a stuffy subcellar beneath 42nd St. in the heart of Manhattan (Davega & Co. at Lexington Ave.), so are fine open-space stories and pictures published in the midst of great cities under the supervision of men who seldom see anything wilder than a suburban hoptoad. Last week the urbane editors of the New York Herald Tribune were mortified to observe in their Sunday rotogravure section, this caption: "CARIBOU PRIZE. Bathgate Becker, New York Sportsman, with the trophy of a hunt near Jasper Park in the Canadian Rockies." In the accompanying picture, the animal whose head rested in Sportsman Becker's lap was not a brownish-grey, branch-horned caribou but a white, spike-horned Rocky Mountain goat.
*Blockpapers: Brooklyn Standard-Union, Newark Star-Eagle. Pittsburgh Post-Gazette. Duluth Herald, Milwaukee Sentinel, Toledo Blade.