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This estimate is probably nai've. Knight-Errant Older, after years of flaying Publisher Hearst, went over to Hearst from the Bulletin to be editor of the Call-Post in 1918. Prior to that transition, the Bulletin always led the Call-Post in circulation. Editor Older soon put the Call-Post ahead. Lately they have stood: Call-Post, 112,000; Bulletin, 81,000. Practical journalists saw in Publisher Hearst's purchase of the Bulletin merely the logical conclusion of an operation which began eleven years ago when he got Editor Older over on his side. A pressing reason for the purchase at this time could be seen in the steady rise of the Scripps-Howard News, only other occupant of the San Francisco evening field. Started in 1903 as a working man's sheetlet circulated "south of the slot,"* it has crept steadily into the field of the Bulletin and the Call-Post. Lately it passed the Bulletin by a few thousand copies.
When the young Scripps-Howard editors consider the seasoned chief of their Opposition, here are some other things they know about his journalistic career:
He pioneered newspaper fiction serials.
He "discovered" Cartoonist Rube Goldberg.
The late Cartoonist Thomas Aloysius ("Tad") Dorgan used to be his office boy. One day a dowager called to have her portrait drawn. All the artists were drunk. Office Boy Dorgan was sent out to pretend to draw her. He turned in a cartoon so superb that Editor Older cried, "I've got to print it."
Once to many prominent clergymen he sent a girl reporter (Sophie Treadwell) disguised as a prostitute in distress. A few days later he published accounts of exactly what the preachers did and said.
Once Editor Older shouted at a preacher: "Why don't you preach Christianity?" The preacher protested that he did. Editor Older shouted: "If you did we'd have reporters and cameramen out there to cover the stoning of your church!"
Gazette Revived
Last year John Davison Rockefeller Jr. announced that he would provide funds (approximately $5,000,000) to-restore Virginia's sleepy, historic Williamsburg to something of its pre-Revolutionary appearance and consecrate it as a national shrine (TIME, June 25, 1928). Not until last week, however, was announcement made concerning plans for the reconstruction of one of Williamsburg's most famed institutions, the Virginia Gazette, oldest U. S. newspaper below the Mason-Dixon Line.
The latest Williamsburg rehabilitation enterprise, with the backing of many a local philanthropist, was conceived and will soon be executed by J. A. Osborne, a Salem, Va., newspaper publisher, great-grandson of Archibald Mcllmoyle, George Washington's surgeon-general. His plans: 1)To refound the Gazette as a weekly newspaper of historic and national interest, "making known to the world the past, present and future of colonial Williamsburg." 2) To bring to Williamsburg an entire newspaper plant from Jacksonville, Fla. 3) To build suitable housing facilities, reconstructing the oldtime Gazette office as a "museum." 4) To obtain from Dr. Julian Alvin Carroll Chandler, president of William & Mary College, the nameplate and title to the newspaper, now the property of the college.