Sirs:
. . . We have been exceptionally pleased with your paper in school work and intend to use at least 150 copies next year. The children are always eager to get the paper and study it through from cover to cover with far more enthusiasm than they ever did some of the older current event papers.
LUTHER VAN HORN
Norwalk Public Schools, Norwalk, Ohio
Big "D"
Sirs:
An English journalist who counts himself among your well-wishers ventures to hope that the column in TIME, May 2 about the MacDonalds is not a fair specimen of your standard of accuracy.
You ought surely to have noticed that Mac spells his name with the capital D. Ishbel is not 24, but 22. She did not read greetings from her father. She made her own speech at the great Century Theatre meeting of the Jewish Daily Forward, without a scrap paper, expressing in one sentence her father's regrets for his absence.
Yours for the cause!
S. K. RATCLIFFE New York, N. Y.
The British Who's Who 1927 and Europe 1927 (standard international year book) both spell "James Ramsay Macdonald" with a small "d." But, from so close a friend of Mr. MacDonald as Journalist-Lecturer Samuel Kerkham Ratcliffe, TIME welcomes the information that onetime Premier MacDonald now defies the authorities and spells his name with a big "D." His former habit of signing with a small "d" is attested by British passports signed by him during his Premiership, and recently examined by TIME to verify the spelling and capitalization "James Ramsay Macdonald." Since no one but Miss Ishbel MacDonald should receive credence in the matter of her age, TIME requested and received the following telegram: "BORN MARCH TWO 1903 (Signed) Ishbel MacDonald."—ED.
Fastest Growing?
Sirs:
This letter is to compliment you upon a very good subscription letter that came to my desk recently.
Notwithstanding that this letter is both impressive and compelling, there is one little error that I am sure you would desire to have called to your attention. That is the line "TIME is the fastest-growing non-fiction magazine in the U. S."
You will be interested to know, I am sure, that one of our publications, Better Homes and Gardens, started a little more than five years ago and today has a circulation of practically 900,000. We have just announced an increase in advertising rates effective in January, 1928, with a guarantee of 1,000,000 circulation. There has never been, in the history of magazine publishing, a non-fiction magazine whose circulation has grown so rapidly. In fact, to the best of our knowledge, there has never been a home publication whose circulation has ever exceeded a half-million without fiction and fashions. Better Homes and Gardens has neither.
Because TIME and Better Homes and Gardens are the most discussed publications in the field today, each serving its field in a new and distinct way, we feel that you ought to know more about Better Homes and Gardens, and we would be glad to send you, with our compliments, each issue for the next several months.
FRED O. BOHEN
Meredith Publishing Co., Des Moines, Iowa