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It is, of course, unnecessary for me to call your attention to the fact that the statements contained in such article entitled "THE PRESS" are malicious and libelous.
A footnote to such articles states "Publisher Macfadden sells stock to the public in $5 lots, indicating that bankers do not consider him a good risk."
You can also well appreciate that the publication of this latter statement must of necessity cause financial injury to my client and affect his credit, which, for your information, I might state has always been of the best.
Unless you take immediate steps to correct this libelous statement, I shall be constrained to take whatever action my client may deem advisable to protect his rights in the premises.
JOSEPH SCHULTZ
New York, N. Y.
TIME will publish Lawyer Schultz's denials of TIME-statements, if specific, concise.—ED.
Sensation
Sirs:
You do great injustice to Bernarr Mc-Fadden.
His magazine, Physical Culture and the pictures of nudes, doing the "daily dozen," bad as you describe them, once were good enough to cure me of tuberculosis and anemia. His work really saved my life, and at a time too, when Battle Creek postal authorities barred him from the mails.
Bernarr McFadden preached the "daily dozen" exercise system twelve years before Walter Camp got fame thereby. He glorified the human body, sensibly, 20 years before Lasky & White & Zeigfeld made millions by so doing jazzily. And I'm
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sure millions of men and women owe a great debt to McFadden for health and happiness.
You'll never find one salacious thought in any of his own writing. I'll bet dollars to doughnuts on that. He may have sub-editors who may make mistakes. But here's the thought: First, sound animal nature and physique is the basis of the best human life: Second, normal sex is the mainspring of life, whether one be preacher, poet or TIME'S best copyreader. Therefore physical health and healthy sex, whether expressed in picture or words, can never be "vulgar" or "pornographic" except to super-sensitive souls or the neuters which seem to be rapidly increasing. McFadden's fiction is sensation, I agree. But so is all healthy life—in its crucial moments. If you will read McFadden's editorials regularly you'll discover he is one of America's greatest prime movers—for normal sex development and sound healthy living. . . . Let McFadden alone, TIME. He's a friend of everyone's. He's an honest man, and he's got one of the finest little . families you ever saw. You'd better get acquainted with him. Turn your artillery on something else.
MCFARLAND
National Press Club
Washington, D. C.
Friends
Sirs: