In Manhattan, it is to the New York American (Hearst) and the Daily News (Chicago Tribune Co.) that sensation-mongers, scandal-gluttons and other addicts of "the pandering press" turn to gratify their low tastes. To The New York World and other papers, a higher class of reader turns for "legitimate" news, vigorous editorials, tasteful "quality" advertising. Many were the readers of the World on June 29 who, beholding the following advertisement in its columns, turned startled eyes to their paper's title-line to discover if their newsdealer had not made some mistake: ¶Just Published! "THE PRICE OF THINGS" by Elinor Glyn, author of "Three Weeks" Here is a novel that will open your eyes! Each succeeding chapter grows more daring. From the Magic Pen of Elinor Glyn flows a throbbing tale of audacious characters, startling incidents, sensational situations, daring scenes, thrill after thrill! So realistic is the charm, the fire, and the passion of this fiercely-sweet romance, that the hot breath of the hero seems to fan your face. Your blood races madly at the unconditional surrender of the delicious heroine. You kiss her madly and seem to draw her very soul through her lips! And then comes the big scene! Midnight has struck—and the heroine, sleeping peacefully, dreams of her husband. . . . The door squeaks. . . . Breathless silence. . . . Then "Sweetheart," a voice whispers in the darkness. . . . "Oh, dearest," she murmurs, as, but half awakened, she feels herself being drawn into a pair of strong arms. . . . "Oh! —you know I ." But we must not tell you any more. Hurry to the nearest bookstore without a moment's delay. Price $1.97 wherever books are sold, or direct from The Authors' Press, Publishers, Auburn, N. Y.
Cobb Collected
When Frank I. Cobb, Editor of The New York World, died last December, TIME printed excerpts from some of his most noteworthy editorials. His editorials were the kind that did not lose their flavor with their timeliness. Now they have been collected in a book, Cobb of the World.* Laurence Stallings, his assistant, told apropos of the appearance of the volume some of the facts of Cobb's last days : "The last memory I shall have of Frank Cobb was on the day following Harding's death. He was propped up on his bed, for he was in steady, enduring pain. For a lifetime he had surveyed the forces at play about him with a vigor almost unprecedented in journalism, a profession wherein only the vigorous survive. I had gone to his house that he might dictate to me a few notes to his colleagues on the succession of Mr. Coolidge to the Presidency. "Cobb of The World was dying, and he knew it. He sat there among his pillows, wracked, without a thought of himself. It was literally true, Cobb of The World was thinking of the world. He said to me : "Theodore Roosevelt, succeeding to William McKinley as President, fell heir to an almost perfect party machine, which never in his time failed to function. Today Republican leadership is bankrupt, rent by volt.' " faction, oppressed by mutterings of revolt".
Press Agentry
Press agents are the product of ethics in journalism, just as criminals are the product of law in government.