Magazines: Grownups in Hippieland

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Too Much Sun. Then there was a stream-of-consciousness interview with Actor Michael Pollard, who made it plain that he is no different off-camera from the engagingly befuddled garage attendant he plays in Bonnie and Clyde. He left Los Angeles, he said, because "I just didn't like the sun shining all the time." As for his looks, "Man when I got into show business you know everybody started saying, 'You've got a beautiful face. Beautiful face.' So uh then hey I looked in the mirror and I said, 'Hey yeah. They're right.' Khyem-muh. Rudolf Nureyev can't look like I look. You know like I guess you could say I got a unique face. I mean the only person who's got a face that even comes close to mine is Margaret Rutherford. That's my idol." Cheetah also uncovered the "first great mass producer of LSD," a University of Virginia drop-out named Augustus Owsley Stanley III. Operating in a way that might have made a financial success of Edgar Allan Poe, Owsley married a sensuous U.C.L.A. chemistry major and went into acid production in a laboratory near the Berkeley campus. He has turned out an estimated ten million pills, worth between $2 and $5 apiece.

Cheetahs still too young to have had an audit, but Simmons claims a circulation of 200,000 and says hopeful things about advertising. Simmons and Publisher Leonard Mogel have provided 50% of the financing; seven of their Wall Street friends have put up the other half. If Cheetah does not make it, however, Simmons has a more conventional iron in the fire. This month he brings out a magazine devoted to a fad that will doubtless never die: Weight-Watchers.

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