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The support that Jason has received both in the sports world and society at large is certainly encouraging. He's the sign of a changing tide in society; it's the perfect time for someone like Jason to come along. But he's also just a start. If people are really interested in making this more than a media moment, don't just like Jason on Facebook. Don't just follow him on Twitter and pat him on the back when you see him. The next time someone stands up and talks about how there needs to be a law to keep gay people out of schools or says that it's O.K. for gay people to be fired for their sexuality or that their relationships shouldn't be recognized, that's when you show your commitment. That's how Jason Collins will have a bigger impact than anyone ever imagined.
Amaechi, CEO of Amaechi Performance, a consulting company, came out in 2007 after playing six seasons in the NBA. Follow him on Twitter at @JohnAmaechi