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The expansive attitude of this new, not-so-small Etsy has allowed the Childses to stop worrying about their small cadre of screen-printing temps. With annual sales now up to $500,000, they've added a full-time employee. "Etsy has become a lot clearer about what they feel handmade is, so we're not as worried about growing," says Crystal. Still, they're not going out of their way to emphasize their enlarged operation. Says Brett: "We don't like to come off as too successful."