Brand New Buzz

A remodeled Dunkin' Donuts brews an expansion strategy

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Preston C. Mack / Redux for TIME

Dunkin' Donuts coffee on display at the company's concept store in Sarasota.

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On a recent Saturday afternoon, that day feels far away. It's 3, and Dale and Martha Yoder, the only customers, are sticking to coffee. Martha, 67, says the store looks "snazzy," but neither she nor her husband has any plans to plunk down $2.99 for the new turkey-bacon-cheddar flatbread sandwich. "I like my eggs and ham and bacon," says Dale, 68, as he dunks a chocolate glazed into his hazelnut-flavored coffee. Then again, says Martha, "those pizzas look good." Maybe next time.

 

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