Cutting Edge

Swarovski crystals is run by descendants of founder Daniel, and together they are bringing the leading crystal manufacturer into the future with technological innovation and fashion flair

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Still, Nadja says she sometimes encounters resistance to the idea of crystal as a luxury good, since it's machine made in massive quantities. "My response is, 'Try making a perfect crystal that won't break easily,'" she says. "'Try making billions of them and ensuring that not a single one has a bubble.' I salute the fact that my great-great-grandfather embraced the Industrial Revolution."

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