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E.C.: It's hard to call in the long run. I expect Nokia, Motorola and Samsung and all the traditional handset players. It's possible some of the PC vendors will figure out how to get into this game. There are certainly Research in Motion and some other players in the marketplace today that I expect to continue to be competitors.
TIME: At what point do we become too connected?
E.C.: There's one button that's really important--it's the off button. People need to understand that this device shouldn't be a ball and chain. It should be a freeing experience. I find it to be really liberating, frankly. Our lives have become generally more complex. If you're going to have that complexity and craziness around your life, it's better to be in control of it than have it control you.