When schools opened in Texas this fall, some favorites were missing from the cafeteria menus: sodas and candy bars had been banned for grade schoolers; chips and cookies were mini-size. And that perennial favorite, the French fry, was given just one more year before it too will be banned. Howls of protest could be heard from Lubbock to Laredo. And not just from students. Principals complained about being forced to act as "nutrition police." Teachers said they needed candy to reward students. Parents and kids traded schoolyard rumors about Twinkies being confiscated from lunch boxes. Nearly everyone, addicted to the revenues that vending machines bring in, yelled that there wouldn't be enough money for beloved activities like band camp and choir trips. Angry e-mails poured in to the woman who had imposed the new rules--Texas agriculture commissioner Susan Combs.
At 6 ft. 2 in., Combs would stand out in any food fight, but the School Nutrition Association hails her as a pioneer for her groundbreaking junk-food ban, which takes on suppliers such as Coca-Cola and Frito-Lay that count on selling to schools to establish brand loyalty in kids. Like a growing number of youngsters in the U.S., kids in Texas have been getting fatter. Over a third of all school-age children in the state are overweight or obese, far worse than the national rate of 10% to 15%. By 2040, the costs of treating those kids when they become obese adults is expected to hit $40 billion a year for Texas alone. But hardly anybody seems willing to do much about the problem. Cash-strapped school districts are reluctant to give up their slice of the $104 million that outside food vendors make in the state from the likes of super-size sodas and pizzas each year. Although California was the first state to forbid soft-drink sales at elementary and junior high schools last year, bans on junk food in schools face opposition across the U.S. A bill by Iowa's Senator Tom Harkin, a Democrat, to let the Federal Government develop nutrition guidelines for vending-machine food was scuttled by both parties. No other state has a food ban as strict as the one in Texas. Even Mom's home-baked goodies, sold to benefit the school art program or the prom, can't be eaten during school hours.
A fourth-generation Texas cattle rancher, Combs is given to straight talking and no-nonsense solutions. "The stats are so clear, the problem so dire, the financial problems so enormous, can we not address it?" she asks. Her detractors call her the Food Nazi behind her back--to which she replies serenely, "I prefer czarina, not that they'll understand the difference." The sniping about lost revenues from PTA bake sales and vending machines just leaves her exasperated. "Are we going to sell marijuana to build gyms?" she says, relishing the hyperbole. "Well, the health-care consequences of this food are that bad."