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Why, then? Take your pick. There are the perennial charges of bias, which grow louder the more bitterly split the electorate gets. But there's also the problem that many big-media journalists are now cautious, well-paid conformists distant from their audiences and more responsive to urban elites, powerful people and megacorporations--especially the ones they work for. Hence the bland news anchors who verge on self-parody; magazines so commercial they're practically catalogs; timid pack journalism (We love dotcoms too! I mean, we never believed in them either!); local newscasts shilling for their corporate parents ("Up next: the hottest Survivor finale parties! Plus, the rest of the news!"); saturation coverage of trials-of-the-minute and movies we know will be lousy but will have big opening weekends. Yes, people watch and buy all this stuff. That doesn't mean they respect it. They see a profession that acts excited about a lot--Laci Peterson, The Matrix Reloaded, political horse races--but cares about nothing.
So it's not surprising that we've seen the runaway success of Fox News, which cares with a vengeance. Fox too is a big corporate entity that commits plenty of the above sins. But love it or hate it, Fox News also shows a passion for its job. Its pugilism and its high-decibel hosts' badly masked rightward leanings are journalistically incorrect, but they're not marketing (well, not just marketing). If Fox's political convictions often override its journalistic ones, at least it has convictions. Whereas when MSNBC slapped the flag onscreen and CNN hired Connie Chung for a shot of Fox-y tabloidism, it looked like the insincere opportunism that it was. Ironically, CNN brands itself the "most trusted name in news," and it has a deeper news bench than Fox. But CNN isn't the most watched name in news, perhaps because its definition of trust--"trust us to get accurate scoops"--is not the public's only priority.
The same goes for all of us. We can root out every error, every plagiarist, every bias--but it won't do any good if we replace them with a gutless inoffensiveness. We've spent a month being worried that our readers and viewers hate us because they think we're liars. Relax, brethren; they don't. They hate us because they think we're phonies.